Instruis publishing company announces strategic marketing alliance with Paster Training, Inc.
October 1, 2012
FOR IMMEDIATE RELEASE
INSTRUIS PUBLISHING COMPANY ANNOUNCES STRATEGIC MARKETING ALLIANCE WITH PASTER TRAINING, INC.
Abington, PA
Instruis Publishing Company, a new firm dedicated to training and education, is pleased to announce that it has formed a strategic alliance with Paster Training, Inc. to market its responsible alcohol management and food safety training titles. Paster Training, Inc., based in Gilbertsville, PA, is the nation’s largest independent food safety and responsible alcohol management training company. Founded by Tara Paster in 2002, the company does business in all fifty states as well as international markets.
James Egbert, CEO of Instruis noted, “We are thrilled to have Paster Training as our strategic marketing partner. This partnership will give us immediate access to our target markets.”
Tara Paster, President of Paster Training, Inc., said, “This is precisely the type of relationship we seek to develop. Instruis is an innovative company with revolutionary products.”
All of the training titles will feature the proprietary SURE system. SURE (Safe, Useful, Responsible Education) offers a complete cycle of training. SURE makes certain that the needs of employees, managers, and trainers are aligned.
The first title, Alcohol HACCP – The Solution for Responsible Service and Sale of Alcohol, will be released in October. Ms. Paster is a co-author of this title. Three additional books and supporting materials will follow in 2013.
Instruis Publishing Company will offer its titles in both paper and electronic formats. Alcohol HACCP – The Solution for Responsible Service and Sale of Alcohol can be pre ordered now at www.instruis.com or www.pastertraining.com.
Instruis Publishing Company, a privately held publisher, is based in Abington, PA.
Follow Instruis Publishing Company on Facebook (www.facebook.com/InstruisPublishing ) and Twitter (www.twitter.com/Instruis ) for up-to-date information on special deals and services.
Paster Training, Inc., based in Gilbertsville, PA, is an industry leader in food safety, food defense, HACCP, and responsible alcohol management training. Follow Paster Training, Inc. on Facebook (www.facebook.com/PasterTraining) and Twitter (www.twitter.com/PasterTraining) for up-to-date information on special deals and services.
Please direct all inquiries to Laura Huisking of King Marketing Services, 973-949-4257, lhuisking@gmail.com.
SURE and the SURE logo are trademarks owned by Instruis Publishing Company